Pancheros Mexican Grill has introduced the launch of a new brand campaign focusing on its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign is the first truly integrated campaign we’ve produced that really focuses on what makes the manufacturer different. For someone that’s never tried Pancheros, it highlights the fresh-pressed tortilla, mixing an ideal bite and our amazing queso. For your fans, it’s a great reminder of why they love Pancheros,” said Ryan Murrin, vice president of marketing and franchise development at Pancheros. “The campaign concept is a fresh new take on the brand personality and was created to get social and digital first, where our fans are.”
Developed by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, in conjunction with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through a series of content tailored for TV, video, social media, digital marketing and audio channels.
“We are excited for adding Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We love hearing from our fans and jumped at the chance to find a vegan protein option that even our meat-eating customers will enjoy.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas full of the freshest, highest- quality ingredients. Burritos are customized and blended with “Bob the Tool” to obtain every ingredient in each bite. Together with their tasty burritos, the menu comes with quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in america and also the company plans to have 75 restaurants open across the nation by the end of 2015. To learn more, visit http://www.pancheros.com.
Noted for its fresh-pressed tortillas and proprietary way of mixing burrito ingredients, Pancheros announced today its 2018 wants to conquer cravings in several new key markets and to bring additional franchise locations to markets surrounding the communities where it provides already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for every guest, and evenly mixed through the entire burrito – that’s what sets us apart. Once you walk into a Pancheros location, tradition is out the window,” said Rodney Anderson, who founded Pancheros right away from college in 1992 and contains successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the best-tasting burritos in our category. To us, growing the manufacturer doesn’t just mean adding more locations to the list. It’s an opportunity to grow our culture using the right people who share our belief that you simply don’t have to sacrifice quality for convenience.”